How Did Greenpeace Use Social Media to Leverage "Crowd Power

question 102

Multiple Choice

How did Greenpeace use social media to leverage "crowd power" to get Nestlé to capitulate to its demands?

• A)Greenpeace hacked into Nestlé's website.
• B)Greenpeace posted a provocative video on YouTube,then later on Vimeo.
• C)Greenpeace inundated Nestlé's Facebook page with comments.
• D)Greenpeace protested Nestlé's policies on a television talk show.
• E)Greenpeace got experts to testify against Nestlé's environmentally unsound actions.

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Definitions:

Group Pressure

The influence exerted by a group on individual members to conform to the group's norms, values, or behaviors.

Diverse Populations

Groups of people that differ in various characteristics such as cultural background, ethnicity, language, and socioeconomic status.

Primary Groups

are small, close-knit, and typically long-lasting social groups in which members share personal, enduring relationships.

Charles Horton Cooley

An American sociologist known for developing the concept of the "looking-glass self," which explains how individuals form their self-image based on how they believe others perceive them.