With a Limited Marketing Budget,the AOI Team Concluded the Best

question 14

Multiple Choice

With a limited marketing budget,the AOI team concluded the best way to develop a following was to

• A)develop a hypothetical LinkedIn "connection" for each Bitter Girl.
• B)produce a 3-minute YouTube video,hoping it would go viral.
• C)utilize its own website and Facebook.
• D)aggressively describe Bitter Girls on Twitter.
• E)feature creative stories about each Bitter Girl that then appear on Vimeo.

---

Definitions:

Collective Action

Activities undertaken by a group of people with the aim of achieving a common goal.

Union Density

The proportion of workers in a labor market that are members of labor unions.

Solidarity Theory

A sociological perspective emphasizing unity or agreement within a society, particularly in support of mutual interests or following shared norms and values.

Crowds

Large groups of people gathered together in a particular location, often sharing a common purpose or spontaneously forming.