Marketers Are Increasingly Using Social Media to Reach College-Age Students

question 27

Multiple Choice

Marketers are increasingly using social media to reach college-age students in the U.S.because

• A)college age students are sensitive to the environment and reject ads using paper-based media.
• B)the "brand ambassadors" hasn't been as effective as expected.
• C)Internet advertising is ineffective with other age groups.
• D)they work better than traditional print media.
• E)students reject the media their parents use.

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Definitions:

Autosomal Dominant

A pattern of inheritance where a trait is expressed in individuals who have inherited only one copy of a gene mutation from one parent.

Autosomal Recessive

A pattern of inheritance where two copies of a mutated gene, one inherited from each parent, are necessary to express a recessive trait or disorder.

Probability

The measure of the likelihood that an event will occur, quantified as a number between 0 and 1.

Fibrillin

A glycoprotein that is crucial for the formation of elastic fibers found in connective tissue, providing strength and flexibility.