Examlex
Which of the following statements is true about Facebook?
Comparison Shop
The act of evaluating similar products or services from different suppliers to determine the best combination of quality, price, and service.
Prestige Pricing
A pricing tactic that involves pricing a product higher than competitors to signal that it is of higher quality.
Superior Quality
Refers to the highest standard of product or service performance that significantly exceeds the requirements and expectations of customers.
Odd Pricing
A pricing strategy that sets prices just below round numbers (e.g., $19.99 instead of $20) to psychologically appeal to consumers by seeming lower.
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