Traditional Media Use One-Way Communication to Advertise Their Products

question 63

Multiple Choice

Traditional media use one-way communication to advertise their products.The consumers are therefore referred to as __________.

• A)one-way consumers
• B)passive receivers
• C)active-receivers
• D)traditional consumers
• E)traditional receivers

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Definitions:

Social Learning

A theory that proposes individuals can learn new behaviors or knowledge by observing and imitating others within a social context.

Albert Bandura

A psychologist renowned for his work on social cognitive theory, including the concept of self-efficacy and observational learning.

Transition Theory

A framework or model that explains how individuals navigate changes in their lives, addressing phases and coping mechanisms during transitions.

Nancy Schlossberg

A psychologist known for her research and theory on career development, adult transitions, and retirement.