Marketers Can Use One of Two Strategies: the First Strategy

question 75

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Groupons and LivingSocial Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

• A)"passive receivers"; "active receivers"
• B)an older demographic; a younger demographic
• C)wealthy; disadvantaged
• D)"active receivers"; "passive receivers"
• E)"evangelists"; "brand ambassadors"

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Definitions:

Pantheon

An ancient Roman temple in Rome, Italy, dedicated to all the gods of pagan Rome, now a church, renowned for its massive dome and oculus.

Hadrian

A Roman Emperor known for his substantial building projects throughout the Roman Empire, including Hadrian's Wall in Britain.

Augustus

The first Roman emperor, ruling from 27 B.C. until his death in A.D. 14, and known for initiating the Pax Romana, a period of relative peace in the Roman Empire.

Greek Post-and-Lintel

A building system using two vertical posts supporting a horizontal beam (lintel), characteristic of ancient Greek architecture and foundational in Western architectural tradition.