All of the Following Are Roles That Brand Managers Assume

question 26

Multiple Choice

All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands EXCEPT:

• A)defines the characteristics of the one or more market segments she wants to reach.
• B)buy placement on a specific section on a Facebook site.
• C)composes title and copy for the ad.
• D)decides on the images (photos and videos)used to promote the brand.
• E)specifies the web address(es)to which its ad should link based on the brand's social media marketing goals.

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Definitions:

Price-fixing

An illegal agreement among competitors to maintain prices at a certain level, preventing the forces of competition from dictating market prices.

Sherman Act

The federal antitrust law of 1890 that makes monopoly and conspiracies to restrain trade criminal offenses.

Federal Energy Regulatory Commission

The Federal Energy Regulatory Commission (FERC) is a U.S. government agency that regulates the interstate transmission of electricity, natural gas, and oil.

U.S. Justice Department

The federal executive department responsible for overseeing the enforcement of federal laws, including antitrust law, civil rights, and criminal law.