Suppose the Following Information: the Cost of a Full Page

question 239

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $312,283 and its U.S.audience size is 1,566,027.The cost of a full page color ad in the U.S.national edition of USA Today (newspaper) is $242,600 and its U.S.audience size is 1,981,016.The cost of a full page color ad in the U.S.national edition of Bloomberg Businessweek (magazine) is $156,800 with an audience size of 980,000.The cost of a full page color ad in the U.S.national edition of Sports Illustrated (magazine) is $392,800 with an audience size of 3,150,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,250,000 and has an audience size of 112,500,000.Using this information,which has the LOWEST CPM of the five alternatives?

• A)The Wall Street Journal
• B)USA Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

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Definitions:

Coping with the Danger

Strategies or approaches used by individuals or communities to manage, mitigate, or adapt to threatening situations or environments.

Promotional Message

Communications designed to inform, persuade, or remind individuals about a product, service, or brand.

Effective Medium

A concept in materials science that represents composite materials as homogenized or effective media with average properties.

Bungee Jump

A sport or activity where individuals jump from high structures while connected to a long elastic cord.