Suppose the Following Information: the Cost of a Full Page

question 223

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $312,283 and its U.S.audience size is 1,566,027.The cost of a full page color ad in the U.S.national edition of USA Today (newspaper) is $242,600 and its U.S.audience size is 1,981,016.The cost of a full page color ad in the U.S.national edition of Bloomberg Businessweek (magazine) is $156,800 with an audience size of 980,000.The cost of a full page color ad in the U.S.national edition of Sports Illustrated (magazine) is $392,800 with an audience size of 3,150,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,250,000 and has an audience size of 112,500,000.Using this information,which has the HIGHEST CPM of the five alternatives?

• A)The Wall Street Journal
• B)USA Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

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Definitions:

Attachment

An emotional bond that forms between individuals, crucial for personal development and social connections, often discussed in the context of child-caregiver relationships.

Social Development

The process by which individuals learn to interact with others, understand social norms, and develop relationships, critical for integrating into society.

Emotional Development

The process of learning to recognize, express, and manage feelings at different stages of life.

Eye Contact

The act of looking directly into another person's eyes, which can be a form of nonverbal communication indicating various emotions and intentions.