The Type of Appeal Used to Suggest to the Consumer

question 341

Multiple Choice

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service,a change in behavior,or a reduction in the use of a product is referred to as a(n)

• A)authoritarian appeal.
• B)coercive appeal.
• C)family appeal.
• D)guilt appeal.
• E)fear appeal.

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Definitions:

Inverted Pyramid Style

A writing style often used in news articles where the most important information is presented first, followed by details in decreasing order of importance.

Website Content

The textual, visual, or aural content that is encountered as part of the user experience on websites.

Supplementary

Additional or extra material or information provided to support, explain, or enhance the primary content or structure.

Secondary Sources

Information or research that is derived from the analysis or interpretation of primary sources.