The Owners of a Small Bookstore Want to Run an Ad

question 273

Multiple Choice

The owners of a small bookstore want to run an ad in the local newspaper of the small town where the business is located.Their objective is to create awareness for the bookstore among the town's consumers.Which of the following measures should be used to compare the number of different people or households exposed to the advertisement?

• A)reach
• B)rating
• C)GRPs
• D)CPM
• E)frequency

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Definitions:

Paranoid Delusions

Unjustified beliefs that one is being persecuted or conspired against, common in paranoid schizophrenia and other mental disorders.

Adequate Physical Space

Sufficient area or environment that meets the needs of an activity or the individuals involved, allowing for comfort and functionality.

Intramuscular Dose

A method of administering medication directly into a muscle, allowing for quick absorption into the bloodstream.