Figure 14-2 -To Communicate with Consumers,a Company Can Use One or More

question 58

Multiple Choice

Figure 14-2
-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2 above,the promotional element labeled "A" represents __________.

• A)advertising
• B)personal selling
• C)public relations
• D)sales promotion
• E)direct marketing

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Definitions:

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually pay.

Two-part Tariff

A pricing strategy that consists of a fixed fee plus a variable usage fee, common in services like utilities.

Entry Fee

An initial charge required to gain access to a service, event, or establishment.

Tying

Practice of requiring a customer to purchase one good in order to purchase another.