The Two-Way Flow of Communication Between a Buyer and a Seller

question 210

Multiple Choice

The two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision is referred to as

• A) sales promotion.
• B) personal selling.
• C) direct selling.
• D) advertising.
• E) public relations.

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Definitions:

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Legal And Social Obligations

The responsibilities and duties that individuals and organizations must adhere to, based on both legal requirements and ethical considerations within society.

Enhanced Citizenship Role

A concept referring to increased participation and engagement of individuals in their community or society, beyond their basic rights and obligations.

Contemporary HRM

Modern practices and strategies in human resource management that address the changing landscape of work and organizational needs.