DLS Cosmetics Is Trying to Create Brand Awareness by Sending

question 166

Multiple Choice

DLS Cosmetics is trying to create brand awareness by sending households free samples of its products. These free samples are examples of

• A)free advertising.
• B)personal selling.
• C)sales promotions.
• D)free publicity.
• E)direct sales.

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Definitions:

Psychological Closeness

The feeling of closeness or connectedness to a person or group, which can influence attitudes, communication, and behaviors.

Social Network

A social network is an online platform that allows users to create personal profiles, connect with friends and colleagues, and share content, fostering virtual communities and interactions.

Relief

A feeling of reassurance and relaxation following release from anxiety or distress.

Accessible

Easily approachable or attainable, often used in the context of making websites usable by people with disabilities.