Which of the Following Is an Inherent Weakness of Direct

question 168

Multiple Choice

Which of the following is an inherent weakness of direct marketing?

• A)it is a low cost means of reaching the target market
• B)its messages may differ between direct mailings,confusing the target market
• C)it is expensive and time consuming to develop and maintain a database
• D)it is difficult to get media cooperation
• E)it can lead to promotion wars

Identify the basic emotions and their evolutionary significance.

Analyze the adaptive and maladaptive aspects of emotional expression.

Recognize how happiness and well-being are influenced by various life factors.

Understand the principles of adaptation level and relative deprivation in affecting personal satisfaction.

---

Definitions:

Follower Performance

Refers to the outcomes, behaviors, and contributions of individuals who are guided or directed by a leader within an organizational context.

Transactional Leadership

A leadership style focused on exchanges between leaders and followers, where compliance is rewarded, and noncompliance may be punished.

Leader Evaluations

The assessment of an individual's performance and qualities in a leadership role.

Charisma

Charisma means possessing a compelling attractiveness or charm that can inspire devotion in others, often seen in leaders.