Which of the Following Is an Inherent Weakness of Direct

question 270

Multiple Choice

Which of the following is an inherent weakness of direct marketing?

• A)high absolute costs
• B)declining customer response rates
• C)messages may differ between salespeople
• D)difficult to get media cooperation
• E)easily duplicated and can easily lead to promotion wars

---

Definitions:

Labelling the Arousal

Labelling the arousal refers to the process of identifying and attributing the cause of physiological arousal to specific emotions or reactions.

Identifying with the Victim

The process of empathizing or relating oneself with the experiences or suffering of a victim, which can influence one's response or action.

Bystander-Calculus Model

A theoretical model explaining the decision-making process individuals go through in deciding whether to intervene in an emergency situation, weighing personal costs and benefits.

Crucial Stage

A critical or pivotal phase in a process or series of events where important decisions or developments significantly impact outcomes.