The Practice of __________ Is So Common That Researchers Estimate

question 47

Multiple Choice

The practice of __________ is so common that researchers estimate a typical media day for Generation Y consumers is 31 hours.

• A)media multitasking
• B)Internet addiction
• C)extended multi-media ad campaigns
• D)the never sleeping Internet user
• E)the ability of telemarketers to call non-stop across time zones

---

Definitions:

Escalation Of Commitment

This refers to the phenomenon where individuals or organizations continue to invest time, money, or resources into a failing course of action due to the substantial resources already invested, rather than altering or abandoning the course.

Problem No Longer Exists

A situation where previously identified issues have been resolved or are no longer relevant.

Resolved

The state in which a problem, conflict, or difficulty has been solved or dealt with effectively.

Dissolved

Dissolved, in a general context, means to have been disintegrated or dispersed into a liquid to form a solution, or to cease to exist as a distinct entity.