Albert Searchware Is a Type of Search Engine Used at Company

question 1

Multiple Choice

Albert Searchware is a type of search engine used at company websites to handle customer questions.The firm is trying to determine what promotional strategy should be employed with its flagship product.It has determined that search engine software is in the growth stage of its product life cycle.Which of the following options should it employ?

• A)Devote 40 percent of the promotional budget to sales promotion that supply the public with demonstration CDs to prove the merits of Albert Searchware.
• B)Spend 30 percent of the budget in the effort to generate publicity for Albert Searchware.
• C)Use the majority of its promotional budget on advertising that focuses on brand differences.
• D)Use a balanced budget and spend equally for each of the four promotional choices in an attempt to even out sales growth.
• E)Encourage its tech support staff to emphasize the superiority of Albert Searchware and its after-sale support.

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Definitions:

Psychoanalysis

A therapeutic approach founded by Sigmund Freud that aims to explore unconscious desires and conflicts as they manifest in behavior and mental disorders.

TAT

Thematic Apperception Test, a projective psychological test used to reveal a person's social drives or needs by their interpretation of a series of pictures of ambiguous scenes.

MMPI-2

The Minnesota Multiphasic Personality Inventory-2, a widely used standardized psychometric test of adult personality and psychopathology.

Projective Tests

Psychological assessments where individuals respond to ambiguous stimuli, revealing hidden emotions, desires, and internal conflicts.