A Push Strategy Is When a Manufacturer

question 309

Multiple Choice

A push strategy is when a manufacturer

• A)advertises a great deal to its wholesalers,retailers,and ultimate consumers with the use of nationwide advertising campaigns.
• B)directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
• C)forces a retailer to promote its products by placing national ads in local newspapers.
• D)directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product.
• E)directs retailers to promote one product over another to help balance fluctuations in inventory.

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Definitions:

Creditors

Individuals or institutions that lend money or extend credit to others, expecting to be repaid in the future, often with interest.

Corporation

A legal entity that is separate and distinct from its owners, with the ability to own property, incur liabilities, and conduct business activities.

Capital Budgeting

The process of evaluating and selecting long-term investments that are in line with the goal of a firm's shareholders' wealth maximization.

Long-Term Investments

Assets intended to be held for more than one year, including stocks, bonds, real estate, and other financial instruments.