During the Planning Phase of an IMC Program, a Firm

question 299

Multiple Choice

During the planning phase of an IMC program, a firm will __________, specify the promotion objectives, set the budget, select the right promotional tools, design the promotion, and schedule the promotion.

• A)pretest the promotion
• B)identify the target audience
• C)state the mission
• D)identify possible advertising or promotional firms
• E)carry out the promotion

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Definitions:

Withdrawal

The process of the body adjusting to the absence of a substance it has become dependent on, often causing physical and psychological symptoms.

Moderate or Severe SUD

Moderate or severe substance use disorder (SUD) indicates an advanced level of addiction, characterized by substantial impairment in health, daily function, or social, work, or school environments.

NSSI

Non-suicidal self-injury (NSSI) refers to the deliberate, direct destruction or alteration of body tissue without suicidal intent, often as a way to manage distress.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition; a manual for assessing and diagnosing mental disorders.