Managers Often Use the Promotion-To-Sales Ratio on Their Marketing Dashboard

question 56

Multiple Choice

Managers often use the promotion-to-sales ratio on their marketing dashboard to assess how effective the integrated marketing communications program expenditures were at generating __________.

• A)sales
• B)customer satisfaction
• C)profits
• D)promotional sustainability
• E)CPM

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Definitions:

Ending Inventory

The total value of all inventory that a company still has on hand at the end of a reporting period.

Break-Even

The point at which total costs and total revenue are equal, resulting in no net loss or gain for a business.

Sales Dollars

The total amount of revenue generated from the sale of goods and services, measured in monetary terms.

Farm Division

A specialized unit or sector within a company or organization focused on agriculture and farming activities.