Which of the Following Statements Regarding Direct Marketing Is Most

question 28

Multiple Choice

Which of the following statements regarding direct marketing is most accurate?

• A)Direct marketing now allows customers to shop 32 hours a day,7 days a week.
• B)Although direct marketing usually saves customers time,it does not usually save customers money.
• C)Although direct marketing can save consumers time and money,the process is labor intensive and not very much fun.
• D)Many customers believe direct marketing provides great customer service.
• E)Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.