Consumers Are Often Concerned That Some Marketing Efforts Are Invading

question 275

Multiple Choice

Consumers are often concerned that some marketing efforts are invading their privacy.While this is a legitimate concern to consumers,the explanation by many direct marketers is that

• A)if you voluntarily put information into a system,then anyone has the right to access it.
• B)current legislation makes all financial transactions part of the Freedom of Information Act.
• C)marketing provides a customer service; if consumers don't want to participate,they can avoid shopping where the practice of data sharing takes place.
• D)the collection of data from businesses where customers have shopped allows marketers to satisfy their customers' needs more effectively by customizing programs specifically for them.
• E)this is a reflection of current times and electronic communication; failure to use these methods will essentially put a company out of business and ultimately everyone will suffer.

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Definitions:

Foreign Affairs

The management of relationships and dealings between countries.

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An expert that provides recommendations and strategic advice on specific policy issues to politicians, government departments, or other organizations.

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The second-highest executive officer in a government's executive branch, typically serving under the President and possibly taking over the presidency in case of vacancy.