All of the Following Are Challenges and Opportunities That Direct

question 94

Multiple Choice

All of the following are challenges and opportunities that direct marketing faces in global markets EXCEPT:

• A)the need for improved reliability and security in many countries has slowed the growth of direct mail.
• B)the availability of credit and credit cards varies throughout the world.
• C)the use of web "tracking" tools by direct marketers to segment consumers and match them with advertising are appreciated by consumers because they speed up the online purchase process.
• D)the mail,telephone,and Internet systems in many countries are not as well developed as they are in the U.S.
• E)the European Union passed a consumer privacy law,called the Data Protection Directive due to consumer concerns about privacy.

---

Definitions:

Discount

A reduction applied to the regular price of goods or services, typically offered to prompt payment or to certain customers.

Bonds Payable

Long-term liabilities representing money owed by a company to bondholders, to be repaid by a specified date.

Issue Price

Issue price is the cost at which new securities are offered to the public by an issuer, determining the initial capital raised from the financial market.

Par Value

The nominal or face value of a security as indicated by the issuer.