Why Do Retailers Like Location-Based Apps Such as Foursquare

question 133

Multiple Choice

Why do retailers like location-based apps such as Foursquare?

• A)they use audio and video to communicate a message
• B)all consumers demand technology-based offerings today
• C)they are free
• D)they attract consumers who are not price sensitive
• E)they provide an opportunity to personalize offerings to potential customers

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Definitions:

Null Hypothesis

A default hypothesis that there is no effect or no difference, and any observed difference is due to sampling error.

Population Means

The average values derived from the entire set of individuals or items in a defined group.

Partial ANOVA Table

A component of the ANOVA (Analysis of Variance) output that summarizes partial calculations and results, often excluding some variables or interactions.

Degrees of Freedom

The quantity of separate variables or numbers that are allowed to fluctuate during the evaluation without breaching any restrictions.