A Customer Was Unable to Go to the Store on Her

question 155

Multiple Choice

A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Pampered Chef representative who came to her home, showed her not only catalogs but actual products, answered all her questions, and had all the customer's gifts sorted and delivered. This is an example of

• A) interface marketing.
• B) flex marketing.
• C) direct selling.
• D) interactive selling.
• E) responsive selling.

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Definitions:

Existing Set

The current collection or group of items, elements, or constituents.

Regional Centers

Designated areas or hubs within a larger network, often used in logistics, commerce, or government, to coordinate activities, distribute resources, or provide services over a specific geographic area.

Minimal Shipping Cost

Refers to the lowest possible cost that a company or individual pays to transport goods from one location to another.

Market Demand

The total volume of a product or service that consumers in a market are willing and able to purchase at various prices during a specified period.