The Retailing Mix Refers to the Activities Related to the Management

question 144

Multiple Choice

The retailing mix refers to the activities related to the management of and the merchandise in the store, which includes

• A)retail pricing, store location, retail communication, and merchandise.
• B)product, price, promotion, and place.
• C)the utilities of time, form, possession, and price.
• D)the colors, sizes, shapes, and point-of-purchase display locations of the store's products.
• E)selection of store location, selection of merchandise, hiring and training of employees, and promotion of both the store and products.

Recognize ethnographic research methods in understanding consumer behavior towards products.

Understand the development and significance of brand identities in the post-World War II era.

Learn the influence of external conditions on consumer perception and decision-making processes.

Understand how consumers' self-monitoring affects their interaction with products.

---

Definitions:

Standard Hours

The amount of labor time that is expected to be spent on a particular task or to produce a specific quantity of goods under normal conditions.

General Ledger

A comprehensive record of all financial transactions over the life of a company.

Direct Labour Time

The actual time workers spend on the production floor directly working on products or services.

Standard Costing System

An accounting method that uses standard costs for costing inventory and measuring efficiency.