Managing the Breadth and Depth of Merchandise Available from Many

question 9

Multiple Choice

Managing the breadth and depth of merchandise available from many manufacturers requires retail buyers who are

• A) efficient and effective managers.
• B) familiar with the needs of the target market.
• C) experienced shoppers.
• D) familiar with retail inventory management.
• E) autocratic and intelligent.

Understand how business messages utilize persuasive techniques to influence purchase decisions.

Identify effective strategies to overcome audience resistance in persuasive communication.

Comprehend different reasoning approaches (deductive, inductive, analogy) in the context of persuasion.

Recognize the limitations and pitfalls of relying solely on emotional appeals or logical fallacies in persuasion.

---

Definitions:

Motivate With Rewards

is a strategy that involves the use of incentives or rewards to encourage and increase desired behaviors or performance.

Technical Task

A task that requires specialized knowledge or expertise, often related to a specific field or discipline.

General Direction

The broad, overarching path or course that an individual or organization intends to follow to achieve their goals or objectives.

Position of Influence

A role or situation where an individual has the power to affect decisions or actions of others.