When a Producer Owns an Intermediary at the Next Level

question 209

Multiple Choice

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

• A) horizontal integration.
• B) forward integration.
• C) parallel integration.
• D) lateral integration.
• E) backward integration.

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Definitions:

Introduction

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Strengthen

To enhance or improve the quality, force, or vigor of something.

Proposal

A proposal or recommendation, particularly in a formal or documented form, presented for evaluation or debate by others.

Argument

A reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong.