Which of the Following Statements Describes the Difference Between a Corporate

question 240

Multiple Choice

Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

• A)Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
• B)Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership,rather than through contractual arrangement.
• C)Administered vertical marketing systems gain power through contractual agreements and ownership rather than through size.
• D)Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
• E)Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.

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Definitions:

Call-in Poll

A survey method where participants provide their responses or opinions over telephone calls, typically used in public opinion polling.

USA Today

A national American daily newspaper known for its comprehensive news coverage and distinctive layout.

Statistic

A numerical measurement describing some aspect of a sample of data, often used in inferential statistics.

Sampling Variability

The variation that occurs by chance because a sample is not identical to the population from which it is drawn, affecting the sample estimate.