When Choosing a Marketing Channel or Intermediary, It Is Important

question 56

Multiple Choice

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3) __________

• A)How many of the firm's competitors will be using the same channels?
• B)Which channels have strategic channel alliances with other resellers?
• C)How long have the channel members and intermediaries been in business?
• D)Who is responsible for negotiating the channel or intermediary contracts?
• E)Which channel and intermediaries will be the most profitable?

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Definitions:

Specific Performance

A legal remedy in contracts where a court requires a party to perform their specific duties under the contract, rather than pay damages for not fulfilling the contract.

Personal Services

Services performed by an individual, often requiring specialized skills or knowledge, such as consulting, healthcare, or personalized instruction.

Madison Square Garden

A famous multi-purpose indoor arena located in New York City, known for hosting sports events, concerts, and other entertainment activities.

Breach of Contract

The violation of any agreed-upon terms and conditions in a binding contract without lawful excuse.