In Terms of Target Market Coverage, Density Refers to the Number

question 74

Multiple Choice

In terms of target market coverage, density refers to the number of ________ in a geographical area.

• A) target market customers
• B) competitors
• C) wholesalers
• D) retail stores
• E) stakeholders

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Definitions:

ROI

Return on Investment is a measure used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.

Operating Assets

Assets used by a business in its daily operations to generate income, including cash, inventory, and equipment.

Fixed Costs

Refers to costs that do not change in total regardless of the level of production or sales activity, like rent, salaries, and insurance.

Balanced Scorecard

A strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.