The Most Important Consideration in Choosing a Marketing Channel When

question 93

Multiple Choice

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

• A) postsale services.
• B) seller adaptability.
• C) information.
• D) convenience.
• E) presale services.

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Definitions:

MMPI

Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology used to assess and diagnose mental disorders.

Emotionally Troubled

A state of experiencing persistent emotional distress, which may impact an individual's daily functioning and overall well-being.

Trait Theory

A psychological model that suggests personality is composed of a number of broad traits or characteristics.

Predispositions

The tendency or likelihood to behave in a certain way or to develop certain conditions based on genetic or environmental factors.