Customer Convenience Is an Important Consideration When Choosing a Marketing

question 201

Multiple Choice

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

• A)five second rule
• B)six second rule
• C)seven second rule
• D)eight second rule
• E)ten second rule

Understand the role of factor analysis in identifying groups of related test items.

Know the approaches to personality test construction and their defining features.

Understand the rationale behind extensive item inclusion in objective tests for reliability enhancement.

Recognize the significance of statistical principles in evaluating test effectiveness.