Buyers Are Interested in Having Numerous Competing and Complementary Items

question 183

Multiple Choice

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

• A) information
• B) convenience
• C) variety
• D) pre- or postsale services
• E) adaptability

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Definitions:

Target Cost

The desired cost to produce a product, determined by subtracting a desired profit margin from a competitive market price.

Target Margin

A predefined profit goal set by a company for a product, project, or the entire organization to achieve within a specific timeframe.

Target Price

Target price is the anticipated selling price of a product or service, set by a company, that reflects its market position and is intended to attract its identified target market.

Allowable Cost

This refers to the maximum cost that can be incurred on a project while still achieving the desired level of profit or meeting budget constraints.