Conflict Occurring Between Intermediaries at the Same Level in a Marketing

question 182

Multiple Choice

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

• A) horizontal conflict.
• B) corporate conflict.
• C) vertical conflict.
• D) lateral conflict.
• E) contractual conflict.

---

Definitions:

Physical Existence

Physical existence refers to the state of being tangible, having a material body or form that can be perceived by the senses.

Gift Inter Vivos

A gift made during the giver's lifetime, as opposed to a bequest or legacy left in a will.

Birthday Gift

An item or service given to someone on the occasion of their birthday without expectation of payment.

Inherits

To receive property, titles, or rights from a deceased person's estate according to a will or as determined by law.