Convenience Refers to the Concept That

question 31

Multiple Choice

Convenience refers to the concept that

• A)there should be a minimum of effort on the part of the buyer in doing business with the seller.
• B)all products or services should be available 24 hours a day,7 days a week,and 365 days a year.
• C)all tasks required to make an exchange are the sole responsibility of the seller.
• D)an exchange requires equal effort by both the buyer and seller.
• E)all logistical services are provided by a supplier network.

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Definitions:

Opinion Leader

An individual or organization that has the ability to influence the attitudes or behaviors of others, typically within a specific community or market segment.

Influencer

An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.

Spouse-dominant Decision Making

A decision-making process within families where one spouse predominantly influences the buying decisions over the other.

Purchase Decisions

The process consumers go through when selecting, purchasing, and using products or services.