Figure 11-2 -Figure 11-2 Above Represents the Four Approaches to Selecting an Selecting

question 143

Multiple Choice

Figure 11-2
-Figure 11-2 above represents the four approaches to selecting an appropriate price level."C" includes target profit and target return on sales so it represents which approach?

• A)demand-oriented approach
• B)profit-oriented approach
• C)competition-oriented approach
• D)cost-oriented approach
• E)results-oriented approach

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