Vizio's Long-Term Goal for the Next 20 to 30 Years

question 87

Multiple Choice

Vizio's long-term goal for the next 20 to 30 years is to

• A) have at least one of its HDTV products in every single home in the United States.
• B) have its HDTVs exported from the U.S. to China.
• C) be the next Sony.
• D) be the next Apple.
• E) create the first completely wireless HDTV entertainments system.

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Definitions:

Export Markets

Countries or regions where goods and services are sold abroad, outside the producing country's borders.

Penetration Pricing Strategy

A strategy where a company sets the price of a product very low to get customers to try it.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.

Skimming Pricing Strategy

A pricing approach where a relatively high price is set for a new product or service at its launch to maximize profitability before aiming at more price-sensitive customers.