When Microwave Ovens Were in the Introduction Stage of Their

question 355

Multiple Choice

When microwave ovens were in the introduction stage of their product life cycle, some consumers were willing to pay exorbitant prices for these innovative ovens. Taking advantage of this strong consumer desire, marketers set the price for microwave ovens at the highest initial price possible. Marketers of microwave ovens used a __________ pricing strategy.

• A)skimming
• B)penetration
• C)prestige
• D)price lining
• E)bundle

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Definitions:

Interval Estimate

An interval estimate is a range of values derived from sample statistics that is likely to contain the value of an unknown population parameter.

Population Parameter

A numerical value summarizing the entire population that can often be estimated by a statistic derived from a sample.

Margin of Error

The maximum expected difference between the true population parameter and a sample estimate of that parameter.

Estimator's Squared Bias

The squared difference between an estimator's expected value and the true value of the parameter being estimated.