In Some Cases, Penetration Pricing May Follow Skimming Pricing

question 159

Multiple Choice

In some cases, penetration pricing may follow skimming pricing. The skimming pricing would help ________ and the penetration pricing would help

• A) Increase market share; attract price-insensitive customers.
• B) attract price-sensitive customers; increase market share.
• C) Recoup initial research and development costs; increase market share.
• D) recoup initial research and development costs;improve firm reputation.
• E) increase market share; attract price-insensitive customers.

---

Definitions:

Acceptance

The act of receiving or agreeing to something, such as a proposal or offer, thus constituting a contract.

Performance

The execution, accomplishment, or fulfillment of a promise, contract, or other obligation.

Revocation

The act of withdrawing, canceling, or repealing a statement, offer, or privilege, which can pertain to legal contracts, licenses, or wills.

Acceptance

In contract law, the agreement by a party to the terms of an offer, forming a contract.