In Response to Duracell's Introduction of the Duracell Ultra Battery

question 87

Multiple Choice

In response to Duracell's introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery. But unlike Duracell, Energizer priced its batteries at a low initial price to attract the mass market. In this case, Energizer used

• A)penetration pricing.
• B)prestige pricing.
• C)skimming pricing.
• D)price lining.
• E)cost-plus fixed-fee pricing.

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Definitions:

Gears And Shafts

Mechanical components that transmit rotational force; gears change the speed, torque, and direction of movement, while shafts support rotating parts and transfer motion.

Idler Gear

An Idler Gear is a gear positioned between two other gears to transmit motion from one to the other, often used to change the direction of rotation or to adjust the spacing between driving and driven gears.

Direction Of Rotation

The clockwise or counterclockwise movement of a mechanical component or system as seen from a specific vantage point.

Drive Gear

Any gear that drives another.