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Setting a Market Price for a Product or Product Class

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Setting a market price for a product or product class based on a subjective feel for the competitors' price or market price as the benchmark is referred to as


Definitions:

Rewarding Customers

The practice of offering benefits, discounts, or other incentives to customers as a form of appreciation and encouragement for their loyalty.

Complain

To express dissatisfaction, discomfort, or unhappiness about a situation or occurrence, often with the desire for a resolution or change.

Internal Customer

Refers to individuals or departments within an organization that receive services or products from another individual or department within the same organization.

Self-Esteem Trap

The situation where an individual's self-worth is constantly contingent upon external validation and success, leading to potential psychological distress.

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