Which of the Following Statements Regarding Sales Goals Is Most

question 377

Multiple Choice

Which of the following statements regarding sales goals is most accurate?

• A)For marketing managers,sales revenue or unit sales are more easily translated into meaningful targets than profit goals.
• B)Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line as well.
• C)Very often,cutting prices results in a decrease in market share.
• D)Setting unit volume sales as a pricing objective results in price wars with competitors,so the practice is limited to industries with as few competitors as possible.
• E)An advantage of increasing unit volume sales is that it always results in an increase in profits.

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