A Product in the Introduction Stage of Its Product Life

question 98

Multiple Choice

A product in the introduction stage of its product life cycle should have which of the following marketing objective(s) ?

• A)gain awareness and stimulate trial
• B)stress differentiation
• C)foster brand loyalty
• D)gain as much distribution as possible
• E)target a marketing niche

---

Definitions:

Budget Variance

A measurement of the difference between the budgeted or planned amount of expense or revenue, and the actual amount incurred/sold.

Predetermined Overhead Rate

An estimated charge used to distribute overhead costs to products or projects, based on an expected standard, allowing for cost allocation before actual expenses are known.

Variable Component

The portion of costs or expenses that varies directly with changes in production volume or business activity.

Fixed Component

The portion of a cost or expense that remains constant regardless of the level of production or business activity.