-When Consumers Think of Harley-Davidson,the Image Is of a Masculine,non-Conformist

question 212

Multiple Choice

-When consumers think of Harley-Davidson,the image is of a masculine,non-conformist.With Vespa motor scooters,the image is of a brainy environmentalist.Both Vespa and Harley-Davidson ___________.

• A)have brand personalities
• B)have created brand subcultures
• C)are logotypes
• D)use co-branding
• E)use product personification

---

Definitions:

Stimulus Generalization

The process by which a conditioned response is triggered not only by the conditioned stimulus but also by stimuli that are similar to the conditioned stimulus.

Psychoanalytic

Psychoanalytic relates to a theory and method of therapy that emphasizes unconscious mental processes and childhood experiences in shaping behavior and personality.

Repressed Impulses

Desires or feelings that have been unconsciously excluded from conscious awareness.

PTSD

Post-Traumatic Stress Disorder is a psychological condition initiated by exposure to or witnessing traumatic incidents, marked by recurrent flashbacks, nightmares, and intense anxiety.