During the Introduction Stage of the Product Life Cycle,the Place

question 135

Multiple Choice

During the introduction stage of the product life cycle,the place (distribution) element of the marketing mix is highly involved with

• A)increasing inventory levels at warehouses and distribution centers to meet potential demand.
• B)gaining as many retail distribution outlets as possible,even though many will be reluctant to carry the new product.
• C)using an intermodal logistics system to get the products through the marketing channel as quickly as possible.
• D)building storage warehouses and distribution centers to establish an efficient infrastructure for the new product.
• E)obtaining contracts with independent sales agents and brokers instead of using the firm's salesforce.

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Definitions:

Diffusion of Innovation

The process by which a new idea, product, or behavior spreads through a population over time.

Diffusion of Innovation

The process by which a new idea, product, or behavior spreads through a population, influencing the adoption rate across individuals and groups.

Social Status

The position or rank of a person or group within the social hierarchy, often influencing power, prestige, and access to resources.

Diffusion of Innovation

The process by which a new idea, product, or behavior spreads through a population or social system.