Which of the Following Is a Characteristic of the Growth

question 221

Multiple Choice

Which of the following is a characteristic of the growth stage of the product life cycle?

• A)advertising emphasis switches to selective demand
• B)a growing proportion of trial purchases come from brand loyal users
• C)product features remain unchanged
• D)profit margins increase as sales increase
• E)the product is sold in a narrowly selected number of retail outlets

---

Definitions:

Alfred Adler

A psychologist who contributed to the development of psychotherapy and originated theories on inferiority complex.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology and contributed significantly to the understanding of the psyche, dream analysis, and personality types.

Archetypes

Unconscious psychic structures shared by all people.

Defense Mechanisms

Psychological strategies used by individuals to cope with reality and to maintain a positive self-image.