Which of the Following Quotes from a New-Product Adopter Would

question 341

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

• A)"But it might make me fat."
• B)"What if I can't make the monthly payments?"
• C)"I don't want to try this if it means I have to swallow it with milk."
• D)"Big deal, the only difference is the shape of the package."
• E)"Sure I'll try it; why not!"