Examlex
Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes, CDI and BDI, stand for
Attractive Bodies
Physical forms that are found to be aesthetically pleasing or appealing to individuals.
Unattractive Bodies
Refers to bodies that do not conform to societal standards of beauty or attractiveness.
Internalized Codes
Deeply ingrained norms, values, or behavioral standards that individuals adopt as their guiding principles.
Moral Conduct
Principles or habits with respect to right or wrong conduct, often influenced by cultural norms, religion, and personal beliefs.
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